Becky Bond and Zack Exley have been key players in progressive political campaigns for decades. Most recently, it was their work that helped find, engage, and mobilize the thousands of volunteer leaders, coordinators, and on-the-ground activists that helped Sen. Bernie Sanders surge back in the political primaries this spring. This breakthrough experiment caught the attention of the political establishment—and the public—and has set the bar high for future campaigns.
In their new book RULES FOR REVOLUTIONARIES, Bond and Exley have created a new playbook for political activism, firmly rooted in the technology and culture of the 21st century. They clearly explain through 22 “rules” how to find and mobilize the people who will care the most about making change happen, and how to deploy them once they are on board with your cause. Using examples from their own careers—including dozens from the Sanders campaign—Bond and Exley show that an untapped thirst for change can yield big things for America.
RULES FOR REVOLUTIONARIES is a groundbreaking book that will guide political campaigns for years to come.